NEW ARRIVALS

SOFT HOURS

THE REUSABLE EYE MASK

MADE FOR THE

EARLY HOURS

EYE MASK

BOUND FOR THE

AFTER HOURS

GIVING YOU A REASON TO CARE

AFTER HOURS

SOFTNESS | SEALED | SUSTAINIBLE

FROM OUR MUSES
FROM OUR MUSES

“I absolutely would purchase again, good thing I don't need too as I can just reuse these. OBSSESED !”

DAWN, 2026
FROM OUR MUSES

“I got this as a gift for my bridal shower, to say I've used them everyday is an understament. Thank you soft team. ”

Jaimee, 2026
FROM OUR MUSES

“If you are looking for something that feels like a little you time, this is it. I use it when I have a bath and it makes me feel so luxurious. Could not recommend enough.”

Sam H, 2026
FROM OUR MUSES

“Wore these to my hot pilates class, every girl complimented me, and I made some girlfriends. They flipping stayed on the entire class. LOVE LOVE LOVE.”

Rosemary, 2026

HOW TO USE

WATCH VIDEO

NO WASTE

Learn more

BENEFITS

Learn more

The routine just for you.

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AFTER HOURS EYE MASK
AFTER HOURS EYE MASK
Regular price $32.00 CAD
ESPRESSO
ESPRESSO
Regular price $160.00 CAD

Days in espresso...

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ESPRESSO
ESPRESSO
Regular price $160.00 CAD
AFTER HOURS EYE MASK
AFTER HOURS EYE MASK
Regular price $32.00 CAD

This is us all summer long- Don't wait to care for yourself.

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VANILLA
VANILLA
Regular price $160.00 CAD
EARLY HOURS EYE MASK
EARLY HOURS EYE MASK
Regular price $32.00 CAD

The mornings worth remembering

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AFTER HOURS EYE MASK
AFTER HOURS EYE MASK
Regular price $32.00 CAD
ESPRESSO
ESPRESSO
Regular price $160.00 CAD

Talk skincare to me

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EARLY HOURS EYE MASK
EARLY HOURS EYE MASK
Regular price $32.00 CAD
Moon Rider - Wander Bottoms
Moon Rider - Wander Bottoms
Regular price $68.00 CAD

Self care > everything

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VANILLA
VANILLA
Regular price $160.00 CAD
EARLY HOURS EYE MASK
EARLY HOURS EYE MASK
Regular price $32.00 CAD

Self Care is sexy in our opinion.

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AFTER HOURS EYE MASK
AFTER HOURS EYE MASK
Regular price $32.00 CAD
ESPRESSO
ESPRESSO
Regular price $160.00 CAD
OUR VALUES
OUR VALUES

One set replaces hundreds of single-use patches, while sealing in your skincare to help it absorb deeper and work more effectively.

JOSIE
OUR VALUES

Made to be kept, not thrown away—Soft Hours can be reused daily for up to a year with proper care.

OUR FOUNDER
OUR VALUES

HOW TO CARE

after each use → rinse gently with soap + water → cleanse away any product → pat dry + let them air dry → place back in their case → ready for your next soft hours
OUR VALUES

SAME ROUTINE JUST BETTER

designed to do more, while asking less of you

SOFTNESS | SEALED | SUSTAINABLE

Soft Hours is a reusable under-eye mask designed to seal in your skincare, enhance absorption, and bring a cooling, calming touch to your daily routine.

FREQUENTLY ASKED

what is it?

A reusable under-eye mask made with medical-grade silicone that helps lock in your skincare, reduce product waste, and elevate your routine into a soft ritual.

HOW TO USE IT?

start with clean skin


apply your serum or eye cream


let it absorb for 1 minute


place Soft Hours under your eyes


leave on for 10–20 minutes


remove and continue your routine

How is it beneficial?

Soft Hours is designed to seal in your skincare—helping your products absorb deeper, work longer, and reduce under-eye puffiness with a cooling, calming touch.

Made from medical-grade silicone and fully reusable, it replaces single-use patches—reducing waste while extending the life of the products you already love.

Because your routine should feel good in every way.

WHAT IS IT MADE OF?

Made from medical-grade silicone designed to be safe, non-porous, and long-lasting.

Creates a gentle seal over the skin to lock in moisture and active ingredients.

what is it?

A reusable under-eye mask made with medical-grade silicone that helps lock in your skincare, reduce product waste, and elevate your routine into a soft ritual.

HOW TO USE IT?

start with clean skin


apply your serum or eye cream


let it absorb for 1 minute


place Soft Hours under your eyes


leave on for 10–20 minutes


remove and continue your routine

How is it beneficial?

Soft Hours is designed to seal in your skincare—helping your products absorb deeper, work longer, and reduce under-eye puffiness with a cooling, calming touch.

Made from medical-grade silicone and fully reusable, it replaces single-use patches—reducing waste while extending the life of the products you already love.

Because your routine should feel good in every way.

WHAT IS IT MADE OF?

Made from medical-grade silicone designed to be safe, non-porous, and long-lasting.

Creates a gentle seal over the skin to lock in moisture and active ingredients.